AI Guides
What is an AI agent, and how is it different from a chatbot? This guide explains agents in plain English, then goes through the technical choices that decide whether one works: off-the-shelf or custom, RAG, hallucination testing, orchestration, data readiness, model choice and observability.
An AI agent is software that uses an AI model to carry out a task inside your own systems. It reads what it needs, works out what the task requires within rules you set, takes an action such as drafting a reply, booking a slot or updating a record, and logs what it did so a person can check it.
Those four steps, read, decide, act and record, happen in the same order every time. Most problems with AI in business come from a missing step. With no read, the agent guesses. With no rules, it improvises. With too many permissions, it can do things it should not. With no record, nobody can tell what happened.
“AI agent development” is the work of building one for a specific workflow: scoping the task, connecting the systems it needs, setting its rules and permissions, testing it, launching it with oversight, and monitoring it afterwards. The agent is the smaller part of that job. The scoping, the connections and the controls take most of the effort.
A chatbot sits on your website and replies from a script or a set of FAQs. It knows nothing about your clients, your diary or your invoices, so the most it can do is point people elsewhere. An agent is connected to the systems you already use, such as email, calendar, CRM and case or practice management software, and that connection lets it act.
| Chatbot | Agent | |
|---|---|---|
| What it does | Answers questions | Does the work and records it |
| Connected to your systems? | Usually not | Yes, with limited permissions |
| What you must check | What it says | What it says and what it can do |
| Controls that matter | Content and hand-off | Permissions, approvals and logs |
The difference is worth testing, because the market blurs it. Gartner has described “agent washing”, where vendors rebrand existing assistants, robotic process automation and chatbots as agents. It estimated that only about 130 of the thousands of vendors claiming agentic capabilities were genuine. The simple question to ask any supplier is: what is it connected to? Our article on AI agents versus chatbots covers this in more detail.
This is not a choice between good and bad. Each suits a different job.
A fair rule of thumb: use off-the-shelf tools for personal productivity, and consider a custom agent when the work is frequent, patterned and tied to your systems. Our article on off-the-shelf tools versus custom agents sets out the trade-offs, and our cost guide covers the numbers.
The safest answer an AI can give is “I don’t know”. Grounding is how you get it. A grounded agent answers from a defined set of sources, such as your policies, price list or client records, instead of everything the model has ever read. This approach is usually called retrieval-augmented generation, or RAG: the system looks up the relevant passage first, then writes its answer from that passage.
Two rules make it dependable. If the answer is not in the sources, the agent says so and hands over to a person. And it shows where the answer came from, so anyone can check.
RAG is only as good as its retrieval. If the wrong passages are fetched, the answer will be wrong even though it sounds sure. That is why sources need to be current, organised and permission-aware, so the agent can only retrieve what the person asking is allowed to see.
Hallucinations, where a model produces confident but unsupported statements, are a design and testing problem, not a reason to avoid the technology. The professional bodies are clear that accuracy remains your responsibility, as the SRA’s 2026 warning notice on AI misuse shows, so testing is not optional.
A sound approach has two layers:
It helps to test two things separately: whether the agent retrieved the right material, and whether its answer stayed faithful to it. They fail for different reasons and are fixed in different ways. Agree the pass marks, including how it should behave when it does not know, before testing starts.
Then run shadow mode: the agent works alongside your team on real work, but nothing it produces goes out. People compare its drafts with what they actually did, and you fix the differences before anyone relies on it.
Orchestration is the logic that sequences the steps: which system to read first, which rule applies, when to call a tool, what to do when something fails, and when to pass the task to a person. Good orchestration is mostly plain engineering.
A single agent doing one workflow well is usually the right start. Several coordinated agents across systems make sense later, once the first has earned trust.
An agent can only work with what it can reach. Before any build, check:
This is the part that most often decides whether a project works. In RSM’s 2026 survey, professional services firms reporting moderate or limited success with AI pilots most often cited data quality (45%) and integration (41%).
There is no single best model. The right one depends on the task, and the choice should be made on your own tests, not on a leaderboard. Consider:
You cannot run what you cannot see. Observability means recording enough about each action that a person can reconstruct what happened. At minimum, log the request, the data retrieved, the decision, the action taken, who approved it and when.
Use those logs to track the things that matter operationally: volume handled, hand-over rate, error and correction rate, and time saved. Set alerts for unusual behaviour. Review the logs regularly, because processes change and agents need retraining when they do.
Logs are also your evidence. The NCSC notes that an attacker exploiting an agent gains whatever access the agent has, so knowing precisely what it did, and being able to limit what it can do, is part of security as well as quality. They are what you show a regulator, a client or an insurer who asks how your AI is supervised.
We take every agent through the same four stages, so it makes its mistakes in private:
An agent that skips the first three stages is a demo, not a deployment.
They can be, if they are built with limited permissions, human approval for anything that leaves the business, and a full record of what they do. The risk lies less in the AI and more in how much access it has and whether anyone checks it. See our governance guide.
Our published build times run from 7 to 21 business days depending on the tier, with the final price and timeline confirmed at quote stage.
ONS data shows fewer than one in 15 adopting UK businesses reported reducing headcount because of AI. In our builds, the agent takes on repetitive, multi-step admin, and people keep the judgement, the advice and the client relationship.
An enquiry assistant is one kind of agent, focused on handling incoming messages: acknowledging them, asking qualifying questions, offering a booking and summarising for a person. Wider agents also work across your internal systems.
Law firms and accountancy practices can book a free 30-minute AI Capacity Assessment. Everyone else can take the free 8-question AI Readiness check to see how connected their business already is.
Descriptions of RAG, testing and observability reflect widely used industry practice and our own build method.